Where to start with online audiences

When you say “audiences” to cultural organisations, most think of their physical audience first: the people who sit in their theatres, visit their exhibitions or listen to their music in situ. But the vast majority also have a virtual audience – whether that’s the people who buy their tickets through a website, who like a Facebook or Instagram post about an upcoming event, read programme notes online or watch a short video interview with a featured artist.

This toolkit from The Space will guide you on where to start in finding your online audiences and is packed with tips and pointers:

• An introduction to what we mean by online audience engagement
• How to do an online audiences audit
• Advice on how to approach digital distribution
• Pros and cons of the major social media platforms
• Dos and Don’ts for creating great social media content
• How to give your content the best chance through Search Engine Optimisation (SEO), social media algorithms and seeding strategies
• Guidance on how to measure your success in a meaningful way