Twitter for museums – best practice

This best practice guide was created by Russell Dornan for Culture24. It examines what Twitter is used for, how it works and how to make it effective for your museum. From setting up an account, creating a narrative with ‘threads’ and compiling Twitter Moments, this takes you from the basics through to more nuanced use.

The article gives useful ideas on how to reach users and use hashtags effectively, as well as how to analyse activity and understand how the platform is working for you. It also links to some useful examples of museum accounts and supporting information, such as how to size images for tweets.