The Ultimate Social Media for Museums Guide

Organisation Sprout Social

This resource, launched in 2018, gives a thorough introduction to social media aimed at museums. The resource covers four platforms, Facebook, Instagram, Twitter and Pinterest and it’s packed full of interesting content examples from the heritage sector, for each platform.

The guide gives punchy introductions to other key topics, like having a strategy, creating guidelines, considering your online voice, planning and evaluating. The guide acts as an excellent introduction to all of the different components that you’ll want to consider when using social media as a museum. It is a perfect introduction for beginners and may also be useful for people wishing to review or improve their social media use.

Rights © Copyright 2021 Sprout Social, Inc.
Published July 2018
Format Website
Creator Jenn Chen