People first: visioning Derby Museums’ online presence

This two-part case study by Dr Marco Mason forms part of University of Leicester’s One by One project aimed at building digital literacy and confidence in museums.

Marco worked with Derby Museums for a year, using ‘visioning’ to achieve strategic objectives for their online presence that put user needs first.

The case study is a long read with a lot of food for thought, hence the two parts, so make a coffee and settle in. Part One outlines the context and thinking behind this experiment, while Part Two goes into more practical detail. If you’re interested in finding out more, Marco also wrote this ‘explainer’ setting out the principles of visioning in the digitally mature museum.