Improve your work practices to excel digitally.
In the GIFT Action Research, researchers and 10 museums from EU and USA collaborated to better understand organisational challenges for designing digital visitor experiences. We recommend things to think about, things to do and things to explore further when you seek to create change across your organisation:
1. Systems: Make better connections between collections and storytelling
2. Culture: Create a bold and open culture and acknowledge that failure is a part of innovation
3. People: Create a more nuanced way of thinking about people
4. Understanding: Develop shared ways of understanding and explaining the value of your work
This resource was originally published by the GIFT project, a research project funded by the EU’s Horizon 2020 research programme. To find out more about GIFT, visit their website.