Not for the likes of you

This classic Arts Council funded research project is still very relevant, despite being written in 2004. It focuses on the wider issues in understanding how your cultural organisation can become more accessible to a broad general audience by changing your overall positioning and message.

This report is for organisations that want to attract a broad public, and are willing to go through a process of change to achieve it. It focuses on what really makes the difference in audience development and tells you what you most need to do if you want to attract a wider audience.