Use this guide to Instagram if you are thinking of setting up your own museum account. It gives a good overview of how this differs from other social media platforms and how to capitalise on this for your museum.
Written by Russell Dornan, for Culture24, the article explains how to use hashtags and create ‘stories’ on Instagram and examines who uses the platform and how, as well as how to get ‘insights’ into your account’s performance.
The guide has information on how best to use an account and top tips on getting started and connecting with your audiences. It also includes useful examples from other museums and organisations, links to setting up a business Instagram account and gives information on sizing images for social media.
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