This suite of free online courses from Google uses videos, interactive demos and assessments to give you a sound working knowledge of the Google Analytics platform. Led by three experienced instructors, the courses take you step by step through setting up an account, navigating the platform and basic reporting, before moving into more advanced topics like segmenting and customising your data.
The courses require a significant time investment – Google Analytics is a very powerful tool, and it takes a while to get to grips with all of the features you have at your disposal. Working through the Google Analytics for Beginners course should give you a good foundation for implementing and using the tool, Google estimates that this should take you between four and six hours.
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