Facebook for museums – best practice


This best practice guide looks at how to set up and use a Facebook page for your museum, and how to ensure that any money you spend on boosting posts on the platform is effective.

It looks at what Facebook is, how it functions, how it is used, who uses it and how to ensure that the content you post is relevant and targeted to the people you want to reach. It contains useful links to Facebook’s own help section and to examples of museum Facebook pages.

Published 29/03/2018
Format Web page
Creator Russell Dornan