Email marketing services and software – an overview

This resource has been created by Culture24 to give beginners a good understanding of the tools available and skills required to start sending email marketing messages and newsletters. It gives an overview of email marketing services, outlining what you can do with email newsletters, and what you need to know to start using them in your own organisation.

It explains what you can use email newsletters for, what services are available to you, and the important things that you need to think about when starting a subscriber list and creating your first email campaigns.