This in-depth beginner’s guide to digital strategy starts with the question “what is digital strategy?” and runs through the practicalities of how to run a systematic and successful digital strategy programme. It highlights the steps to create a digital strategy, why a digital strategy may be useful for you and your organisation and further resources to help you take a strategic approach to your use of digital.
The guide also highlights examples of strategies from other heritage organisations, which have been published online. These can give you ideas and inspiration for how you might wish to structure your digital strategy. However it is important to remember that a successful strategic document must be unique to your organisation and its context.
|Link||Digital Strategy for Museums Guide|
|Rights||© Cogapp 2019|
|Creator||Alex Morrison, cogapp|