Digital Strategy for Museums Guide


Tags
Organisation cogapp
Overview

This in-depth beginner’s guide to digital strategy starts with the question “what is digital strategy?” and runs through the practicalities of how to run a systematic and successful digital strategy programme. It highlights the steps to create a digital strategy, why a digital strategy may be useful for you and your organisation and further resources to help you take a strategic approach to your use of digital.

The guide also highlights examples of strategies from other heritage organisations, which have been published online. These can give you ideas and inspiration for how you might wish to structure your digital strategy. However it is important to remember that a successful strategic document must be unique to your organisation and its context.

Rights © Cogapp 2019
Published March 2019
Format PDF
Creator Alex Morrison, cogapp