Website A/B testing

This case study was written by Liz McCarthy of Bodleian Libraries as part of the Culture24 Let’s Get Real action research program.

It examines how the library tackled the issue of presenting its history as well as presenting clear information to plan a visit. They used A/B testing – comparing two versions of a webpage against each other to see which works best –  to develop an interactive timeline tool and worked with other teams within the museum.

In the process of updating specific web pages, they learned a lot about user testing and feedback, the need for realistic expectations of what can be achieved and how to tackle a big project a little at a time.