Testing engagement with online collections

Organisation Bristol Culture (Bristol Museums, Galleries & Archives)

This case study, from the Culture 24’s Let’sGet Real action research program, looked at how people engage with online collections and blogs, and used these platforms to gauge reactions to themes around death to inform a planned exhibition on the subject.

Author, Fay Curtis, was aware this was a sensitive subject and used public reactions to help inform the communications strategy for the exhibition itself. She used Google analytics and a sentiment analysis tool and gathered useful data about how people navigate between social media, blogs and online content and about the importance of consistency in data to help users search online collections.

Published 24/04/2018
Format Web page
Creator Fay Curtis