Periscope broadcasting

This case study, written by Annelisa Stephan at The Getty, is from the Culture24 Let’s Get Real action research program. It looks at using live video streaming app, Periscope, to present collections in an innovative way. Choosing a sustainable ‘rhythm’ that users could get used to, the museum used the experiment as a chance to address ‘dumb’ questions in a five minute weekly broadcast.

They tried out various approaches and learned the importance of experimentation and listening to users, for instance using a Twitter poll to inform subjects covered. The article also includes useful information on approaches to take and equipment to use for this kind of video broadcast.