|Organisation||Brighton & Hove Libraries Services|
This case study, from the Culture 24 Let’s Get Real action research program, explores the creation of a 24-hour Twitter campaign to create a more meaningful dialogue with users, learn more about them and create ‘positive vibes’.
It was written by Vicky Tremain of Brighton and Hove Libraries Services and involved creating a hashtag to get people talking about libraries. It saw a dramatic increase in the number of followers during the campaign and demonstrated the need to invest time in digital platforms and to set realistic goals for online engagement. It also showed that users can take hashtags in unexpected direction but can be generous with their time for a cause they care about.
|Link||Case study: library Twitter campaign|