a-n artists Instagram takeover

This case study, from the Culture24  Let’s Get Real action research program, was written by Stephen Palmer of a-n The Artists Information Company.

It looks at how a-n, as very new users of Instagram at the time, went about collaborating with an artist to ‘take-over’ their account in an attempt to better reflect artists’ voices and practices. From developing a partnership with another arts organisation and selecting the artist to boosting the project through other channels, the article also explores how a-n ‘let go’ of their control by handing over the password to their account to the artist they worked with.

When they set up the project they had only 130 followers. They now have over 10,000.