Audience Spectrum

Organisation The Audience Agency

Audience Spectrum segments the whole UK population by their attitudes towards culture, and by what they like to see and do. There are 10 different Audience Spectrum profiles that you can use to understand who lives in your local area, what your current audiences are like, and what you could do to build new ones. Audience Spectrum is the most accurate tool the sector has ever had to help target audiences, and include a wider public.

Audience Spectrum profiles the population at household and post-code levels and can be used as a tool for prospecting and data-tagging as well as profiling and mapping. This will help you when mapping out your audiences, including your online audiences.

This is a free tool as part of the Audience Finder from The Audience Agency. Audience Finder is recognised by Arts Council England as a key sector support service which is now mandatory for all national portfolio organisations.

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