Audience Finder: an introductory guide

Organisation Audience Agency

Audience Finder is a comprehensive and sophisticated online audience data and development tool that is free to use and can help all arts and cultural organisations to use data more effectively. Its roots are in serving the performing arts sector but it’s been extended since then and is now a tool for the whole arts and cultural sector.

Audience Finder is an online dashboard that combines data from UK households with information about audience behaviours and profile to help you identify opportunities for growth and change.  It is powered by data provided by hundreds of cultural organisations direct from their ticketing systems and/or from the standard Audience Finder survey. This data is then linked to wider information on the UK population.

Registration is free and its value increases once your organisation is able to share its own ticketing or survey data back in to the central system. Crucially they offer you free support to get started and are familiar with all the challenges you may have!

Their downloadable pdf guide is the best place to start to understand this dynamic and useful service, even if you are a complete beginner. The Audience Finder tool is at

Audience Finder is recognised by Arts Council England as a key sector support service which is now mandatory for all national portfolio organisations.

Rights Audience Agency
Published 2018
Format PDF
Creator Audience Agency