Agree a social media blueprint for your museum

Organisation One by One

This how-to guide by Dr Sophie Frost, forms part of the University of Leicester’s One by One project aimed at building digital literacy and confidence in museums. Sophie worked with Royal Pavilion and Museums, Brighton and Hove to explore ways to develop digital courage within the service. This social media blueprint was one of the project outcomes.

This resource is suitable for any museum or service wishing to take a strategic approach to using social media and to involve staff and volunteers in delivering it. It offers a step-by-step guide to creating a social media blueprint suited to your particular situation, whether you bring in an external consultant, work with someone in-house or swap skills with another museum to do so.

What is a social media blueprint? – A blueprint is a guide for making something: it is a design or pattern that can be followed. A social media blueprint is a series of affirmations and interventions that form a ‘blueprint’ for online engagement at your museum.


Rights © University of Leicester (CC BY-SA 4.0)
Published February 2020
Format Web page
Creator Dr Sophie Frost