Advocating for digital work in your museum – 5 reasons why digital matters

This simple guide to advocating for digital work was commissioned for Culture24. It focuses on five reasons why this work matters and how it can help your museum to get the basics right behind the scenes, as well as allowing you to innovate and be creative.

Find out how to explain (in simple terms!) that audiences expect a digital presence, that digital work is useful across the range of museum activities, that it is strategically sensible, that it can be playful and even that it can change the world.

The guide will help you find the right way to talk to senior management, directors or trustees about why it is so important.